Alexis Fleischer’s Do Your Part Challenge Brings 2.3 Million Meals to Feeding America®
Alexis Fleischer, CEO of Timeline Management and Co-Founder of The Fisher Family Foundation, announces today her initiative #DoYourPartChallenge has brought 2.3 million meals to Feeding America®.
The #DoYourPartChallenge was created in partnership with her client Anastasia “Stassie” Karanikolaou encouraging participants to choose three people in need each day to deliver food to, and then nominate three more people to pay it forward. Since its launch, the #DoYourPartChallenge has garnered support from the likes of Justin and Hailey Bieber, Demi Lovato, Britney and Jamie Lynn Spears, Normani, Chantel Jeffries, Jana Kramer, Kelly Olynyk, Emma Coburn, Jagger Eaton, Jarrett Culver, and more. The initiative aims to help those in need of a meal, while supporting local businesses to keep them #openfordelivery.
Following the viral success of the challenge, Alexis and Stassie partnered with DoorDash to scale the impact of their campaign. They kicked off the #doyourpartchallenge LIVE series on Instagram with guest appearances from Kylie Jenner, Hailey Bieber, Bazzi, Marshmello, and more. Based on viewers during the livestream, DoorDash is donating more than 2.3 million meals to families in need through their partnership with Feeding America®. In addition to matching the amount of livestream viewers in meals, Fleischer advised DoorDash on launching an online experience where people can choose donate to Feeding America and can enter their email address for a opportunity to win a DoorDash gift card to help support local businesses that are #openfordelivery.
“Our core mission in starting the campaign was to get money in the hands of hard working Americans to help cover the costs of necessities. With the help of companies like DoorDash, we were able to create a dual-action initiative allowing us to provide gift cards to people and help keep local restaurants in business that are open for delivery” — Alexis Fleischer
Other brands and celebrities have now organically co-opted the challenge including Lyft with Kevin Hart and La La Anthony.